Marketing Manager

Gandour - Egypt

 info@gandour.com

Job description

•   Manage the Trade   Marketing team and support them to meet the assigned objectives and KPIs.
•   Supports the Trade   Marketers to develop the support calendars and plans for each category within   the assigned market.
•   Manages   directly one Category from within the portfolio with full responsibility to   develop its support plan and calendar.
•   Maintains   continuous and timely update on the Category performance health through   analyzing internal sales data, retail audits and other third party material   as well as market visits.
•   Ensures   timely reporting from all Trade Marketers on :

–        Bi weekly   : Category Report

–        Monthly     : Tracking sheets & Market Visits

–        Quarterly   : Price Mapping & Business reviews   & Retail Audit Analysis report

–        Annually        : Business plans & Business   Reviews

•   Ensures   timely reporting to Regional Marketing Manager on :

–        Monthly    :     Situation Analysis on all Categories & Controls

–        Quarterly   : Tactics, Actions & Controls

–        Semi-Annually:   Strategy & Objectives

–        Annually      :      Aggregated Business plans & Business Reviews

     

•   Responsible   for the achievement of the category targets in terms of bottom line,   revenues, market share, distribution and coverage.
•   Review and   assess the Category plan-ograms and ensures corrective measures are made on   time.
•   Provide a   consolidated picture and timely update to the MD on all categories.
•   Recommend   strategic and long term goals for all categories for both MD and Regional Marketing   Manager.
•   Ensure that   all strategic goals and objectives of all categories in the assigned market   are delivered as per approved plan.
•   Directly   involved in the forecasting process and to be aligned on all rolling   adjustments affecting the performance of the categories.
•   Maintains close   coordination with the external agencies (advertising agency, retail audit   agency, premiums suppliers & agencies, etc.) to ensure proper support is   maintained
•   Ensure that   the Trade Marketing Team is operating within limits of approved budget.
•   Ensure the   proper implementation of the national support calendar.
•   Develop and   distribute the budget for each category and monitor the spending as per   pre-approved plans.
•   Responsible   for the efficient spending of all support budgets allocated to the Category managers   within his team.
•   Carry out all   responsibilities of a Trade Marketing Manager if assigned category.
•   Maintain   close coordination with the Sales Manager to ensure timely support for the   Sales department.
•   Develops and   annual marketing/media plan according to company objectives in conjunction   with the sales team.
•   Manage the   portfolios product life cycle in assigned region and implement strategic and   tactical activities.
•   To asses   market research in order to identify market requirements for current and future   products.

Desired Skills and Experience

• Bachelor   of Marketing or Equivalent
• Knowledge   of marketing, sales &merchandising, brand management, category management,   brand building & marketing, and consumer behavior.
• MS   Office applications
• Written   and spoken fluency in English & Arabic languages

6 years’   experience in a similar role of which at least 3 years are in a category management   role.

• Attention   to details
• Problem   solving& decision making
• Interpersonal   Skill
• Innovation
• Managerial   skill
• Leadership   Qualities
• Commercial   awareness

About this company

Gandour is a growing international business and family business since 1857 providing consumers with "Ingredients for Happiness."

We take pride in our history as it reflects our advancement in the lines of manufacturing, distribution, marketing and business development while still maintaining our heritage of providing quality products.

Having started out as a manufacturer of hard boiled candies and marzipan in Lebanon, Gandour has become a leading Fast Moving Consumer Goods (FMCG) producer of cocoa-based products, bakery, confectionery, as well as food and beverage items like fruit drinks and vegetable oils.

Today, millions of people around the globe enjoy our quality products.

Gandour’s product range is available in more than 33 markets in Middle East, Africa and the Gulf region, as well as Asia, the Indian subcontinent, Europe and North America.

Gandour has production operations in Lebanon, Saudi Arabia, Egypt and India.